Toolkit - Serve Virginia

BACK TO PARTNER RESOURCES

Pair Your Passion with Purpose
Partner Toolkit

Activating the Serve Virginia Campaign for Your Organization

This work is for you. A campaign has no meaning without purpose and partners. We’ve aligned our resources and reimagined who we are to empower you to create locally-driven strategies. The visuals and information shared below stem from the rigorous and intentional Virginia Community Engagement Index (VCEI) findings. These findings powered an approachable illustration style for our volunteer pathways quiz, easy-to-use social templates, and helpful calls-to-action.

Please use, share, and continue to give us feedback. We exist to amplify the great work of Virginia’s nonprofit organizations.

Take the Quiz!

Our interactive recruitment quiz gives Virginians a quick opportunity to get a taste of how easy it is to volunteer. Discover ‘Your Volunteer Personality’!

Take the Quiz!

Our interactive recruitment quiz gives Virginians a quick opportunity to get a taste of how easy it is to volunteer. Discover ‘Your Volunteer Personality’!

Campaign Assets

We want to equip you to utilize the Volunteer Personality quiz to engage your existing teams and volunteers, recruit new volunteers, and continue to gather contacts and preferences. If there are additional assets that would be valuable, please let us know.

Volunteer Personality Quiz Posts

Encourage your followers to take the Volunteer Personality Quiz. The quiz outcomes refer users back to opportunities listed within local volunteer centers, AmeriCorps, and others.

CAPTION

What type of volunteer are you? Whether you’re an animal lover, can’t get enough of the outdoors, or prefer helping others hands on, there are volunteer options for you. Take this quiz from our friends at @serve_virginia (or corresponding platform handle) and learn what volunteer type fits your personality and preferences!

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack

CAPTION

Have you ever walked a dog for a friend? That’s volunteering! See how easy it is to serve in areas where you’re already active. Take this quiz from our friends at @serve_virginia (or corresponding platform handle) and learn what volunteer type fits your personality and experiences!

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack

CAPTION

Did you know volunteering is a great way to network professionally and increase your job-related skills? Take this quiz from our friends at @serve_virginia (or corresponding platform handle) and learn what volunteer type fits your personality and preferences!

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack

CAPTION

Learn how to stay active in your community by taking our quiz. Take this quiz from our friends at @serve_virginia (or corresponding platform handle) and learn what volunteer type fits your personality and preferences!

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack

Illustration style

Encourage your followers to take the Volunteer Personality Quiz with this illustration style post. The quiz outcomes refer users back to opportunities listed within local volunteer centers, AmeriCorps, and others.

CAPTION

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack

VCEI Findings Posts

Share the results of the Virginia Community Engagement Index with your followers. If your organization took part in the survey, thank you!

Every Act Matters

CAPTION

Virginians care! 67% say they’ve volunteered for an organization in the past year.

At (Organization Name), we had the pleasure of participating in the Virginia Community Engagement Index with @serve_virginia (or corresponding platform handle). We hope you find this information encourages you to join other Virginians and act to impact your community.

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack #CommunityEngagementIndex

Experience Inspires Us to Act

CAPTION

Virginians have a lot to offer! 42% say they contribute to their communities because they have experiences and skills they know can help others.

At (Organization Name), we had the pleasure of participating in the Virginia Community Engagement Index with @serve_virginia (or corresponding platform handle). We hope you find this information encourages you to join other Virginians and act to impact your community.

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack #CommunityEngagementIndex

Top 4 Places Virginians Volunteer

CAPTION

Where are Virginians volunteering? Those who volunteered within the past year most often did so with youth or educational organizations, food pantries or hunger relief organizations, faith communities, or health-related organizations.

At (Organization Name), we had the pleasure of participating in the Virginia Community Engagement Index with @serve_virginia (or corresponding platform handle). We hope you find this information encourages you to join other Virginians and act to impact your community.

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack #CommunityEngagementIndex

Using Our Voices

CAPTION

68% of Virginians say they voted in a local, state or national election in the past year.

At (Organization Name), we had the pleasure of participating in the Virginia Community Engagement Index with @serve_virginia (or corresponding platform handle). We hope you find this information encourages you to join other Virginians and act to impact your community.

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack #CommunityEngagementIndex

Top 3 Needs Facing VA Communities

CAPTION

When considering the most pressing needs where they live, Virginians most often identified education, health and well-being and housing.

At (Organization Name), we had the pleasure of participating in the Virginia Community Engagement Index with @serve_virginia (or corresponding platform handle). We hope you find this information encourages you to join other Virginians and act to impact your community.

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack #CommunityEngagementIndex

Serve Virginia Videos

Share these videos featuring an animated introduction to Serve Virginia in the first video as well as a QR code to the a new Volunteer Personality Quiz in the second video. Sharing can demonstrate the connectivity and impact of your organization as part of a greater network across the Commonwealth.

CAPTION

Get to know @serve_virginia (or corresponding platform handle), a statewide resource for volunteers and nonprofits, service recognition, story spotlights, and more. servevirginia.org

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack

VIEW

CAPTION

Pair your passion with purpose. Take the Volunteer Personality Quiz from @serve_virginia (or corresponding platform handle) and find out which volunteer direction is best for you!

HASHTAGS

#VolunteerVA #ServeVirginia #GiveBack

VIEW

Logo Overview

We welcome the opportunity to co-brand with your organization. Typical usages include e-mail blasts, websites, and signage. Please find more details by logo below.

LOGO

Primary Logo | Full Color

USAGE

The identifying mark of Serve Virginia. This is the preferred logo to utilize when co-branding.

DOWNLOAD

LOGO

Primary Logo | White Text

USAGE

The preferred logo to utilize when co-branding on dark backgrounds or images.

DOWNLOAD

LOGO

Primary Logo | All White

USAGE

To be used on dark backgrounds or images where the Bird logo mark is obscured in full color.

DOWNLOAD

LOGO

Secondary Tagline Logo | Full Color

USAGE

When vertical space is limited, or when the tagline is needed within the logo lockup.

DOWNLOAD

LOGO

Secondary Tagline Logo | White Text

USAGE

To be used on on a darker background when vertical space is limited, or when the tagline is needed within the logo lockup.

DOWNLOAD

LOGO

Bird Logo Mark | Full Color

USAGE

Use as a complementary graphic element or as a general replacement for the primary logo once it has already been used within an asset.

DOWNLOAD

LOGO

Bird Logo Mark | White

USAGE

Use as a complementary graphic element or as a general replacement for the primary logo once it has already been used within an asset. Only to be placed on a dark background or non-busy image.

DOWNLOAD

LOGO

Primary Logo | Full Color

USAGE

The identifying mark of the Virginia Service Foundation. This is the preferred logo to utilize when co-branding.

DOWNLOAD

LOGO

Primary Logo | White Text

USAGE

The preferred Virginia Service Foundation logo to utilize when co-branding on dark backgrounds or images.

DOWNLOAD

Collaborate with on Social Media

Tag Us & Create Actionable Content – Tag @serve_virginia (or handle within applicable platform) when you share the social media graphics or are utilizing other related content. We’d love to share your brand-relevant posts in our social media channels. If you are asking people to sign a petition, volunteer, or make a donation, even better!
Use Instagram Collaborator – Select @serve_virginia as an Instagram Collaborator – this will let us share the same post on our feed or Reels. Engagement we receive, views, likes, and comments, will be attributed to the post in your feed as well.
Don’t Forget About LinkedIn – Your organization’s professional network is key. LinkedIn is a great place to tag your volunteers, team, and leadership by name. Once again, feel free to tag us on related posts and we’d be happy to share!

Content & Website Recommendations

Share Success Stories: Don’t forget to share your volunteer stories with us. We’d be happy to spotlight your organization and community within the Serve Virginia website, social media, or email communications.
Keep Your Volunteer Openings Updated – The ‘What’s Your Volunteer Personality’ quiz recommends participants check out their local volunteer centers. Please make sure your volunteer opportunities are posted with your local volunteer center. Encourage other nonprofits in your network to do the same. We want to be channeling the quiz results to your opportunities!
Optimize Your Website and Analytics – Ensure you are utilizing Google Analytics or a similar analytics software on your site. This will allow you to have visibility into your website audience – who they are, where they are located, and what content they are most interested in reading. This can inform your overall strategy but can also help you to select which Serve Virginia toolkit assets and resources will be most applicable with your audience.
Develop Ambassadors – One of the best ways to amplify your reach is to develop true friends of your organization who will support you online. These are the individuals who will share content, events, and celebrations. We recommended a list of 15-20 formal friends of your organization who agree to share your content. You might consider hosting a small event for this group to keep them informed and to say thank you!

Sign the Pledge

Commit to Prioritizing Volunteerism in Virginia!

The Virginia Community
Engagement Index

See how and why others in Virginia give of their time, talents and voices to community causes. Check out our Virginia Community Engagement Index findings.

What’s Your Volunteer Personality?

Pair your passion with purpose. Take our Volunteer Personality Quiz and find out which volunteer direction is best for you.

Pair Your Passion with Purpose Partner Toolkit

Activating the Serve Virginia Campaign for Your Organization

Take the Quiz!

Take the Quiz!

Campaign Assets

Volunteer Personality Quiz Posts

CAPTION

HASHTAGS

CAPTION

HASHTAGS

CAPTION

HASHTAGS

CAPTION

HASHTAGS

Illustration style

CAPTION

HASHTAGS

VCEI Findings Posts

Every Act Matters

CAPTION

HASHTAGS

Experience Inspires Us to Act

CAPTION

HASHTAGS

Top 4 Places Virginians Volunteer​

CAPTION

HASHTAGS

Using Our Voices​

CAPTION

HASHTAGS

Top 3 Needs Facing VA Communities

CAPTION

HASHTAGS

Sign the Pledge

The Virginia Community Engagement Index

What’s Your Volunteer Personality?

WHY SERVE

GET INVOLVED

FIND RESOURCES

ABOUT US

© 2023. All Rights Reserved.

Pair Your Passion with Purpose
Partner Toolkit

Top 4 Places Virginians Volunteer

Using Our Voices

The Virginia Community
Engagement Index